Page - Completed Training

Completed Training

Sort by: Latest Activity Created on: Oldest to Newest Created on: Newest to Oldest

MODULE

Completed: August 1, 2019

Last Updated: July 12, 2019

CHALLENGE

Passed: Score 85%: July 31, 2019

Last Updated: July 12, 2019

Archived

MISSION

Completed: August 1, 2019

Last Updated: August 11, 2019

This mission has been updated. Please recomplete to earn the mission badge again.

MODULE

Completed: July 1, 2019

Last Updated: July 12, 2019

CHALLENGE

Passed: Score 85%: July 31, 2019

Last Updated: July 12, 2019

Archived

MODULE

Completed: August 1, 2019

Last Updated: July 12, 2019

My Favorite Training

Module

Business Process Modeling - Advanced Topics

6 Topics

40 mins remaining

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Challenge

Configuring a case type

14 Steps

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My Missions (12)

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Welcome back Justin!

Let's change the way the world builds software.

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Welcome back Justin!

Let's change the way the world builds software.

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Archived Search Results

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Page - Search Results

Search Results

Looking for instructor-led training?

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Certification Exam

Name of Certification goes here

60 Questions

90 mins

Passing Score: 70%

The Certified System Architect (CSA) certification is for developers and technical staff members who want to learn how to develop Pega applications. This certification provides a baseline measurement on your knowledge of Pega applications. The CSA 7.4 exam includes scenario questions, multiple choice questions and drag/drop items. If multiple answers are required, the text states how many responses are needed.

First Tag Second Tag

Prerequisites:

Name of Mission will go here

Exam Topics (% of exam)

Pega Platform (8%)
Case Lifecycle (25%)
Case Data Modeling (17%)
Business Policy Automation (13%)
User Views (20%)
Reports (12%)
Testing (5%)

Before you begin...

The Certified System Architect Test is proctored by Pearson VUE. Users must create a Pearson VUE account if you do not already have one and register for the exam through the Pearson VUE site. There are two exam delivery options:

Take an exam at a test center, or
Take an exam via Online Proctored delivery

(e.g., in a quiet, uninterrupted room in your home or office, proctored via webcam).

Create Pearson VUE Account
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Mission Test

Mission Name Goes Here

60 Questions

90 mins

Passing Score Needed: 70%

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Congratulations Justin!

You’ve completed the Low-Code Application Mission and earned a new badge!

NOTE: Please allow 24-48 hours for the badge to appear on your Achievements page.

How likely are you to recommend this mission to a friend or colleague?

Not very likely
Extremely likely
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Mission Test

Mission Name Goes Here

60 Questions

90 mins

Passing Score Needed: 70%

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Congratulations Justin!

You’ve completed the Low-Code Application Mission and earned a new badge!

NOTE: Please allow 24-48 hours for the badge to appear on your Achievements page.

Thank You!

We appreciate your feedback.

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Mission Test

Mission Name Goes Here

60 Questions

90 mins

Passing Score Needed: 70%

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Mission Test

Mission Name Goes Here

60 Questions

90 mins

Passing Score Needed: 70%

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Page Subtitle

Mission Name Goes Here

13 Modules

12 Challenges

1 Mission

7 hrs 30 mins

Other

An introduction to using Pega Platform to develop applications that advance the digital transformation of organizations. Test

Beginner Pega Platform 8.3 Application Development Case Management Other
  • Challenge

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    tasks

    Completed

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  • Module

    Name of module that will take up two lines of text

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  • Mission Exercise

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Page Subtitle

Mission Name Goes Here

13 Modules

12 Challenges

1 Mission

7 hrs 30 mins

Other

An introduction to using Pega Platform to develop applications that advance the digital transformation of organizations. Test

Beginner Pega Platform 8.3 Application Development Case Management Other
  • Challenge

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    tasks

    Completed

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  • Module

    Name of module that will take up two lines of text

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  • Challenge

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Module

Module name goes here

4 Topics

30 Mins

Create data types to model the attributes of an entity and establish a common context for a group of fields.

Data Integration Pega Platform

After completing this module, you should be able to:

Explain how data types group related fields to model a single entity
Explain how data types group related fields to model a single entity
Explain how data types group related fields to model a single entity

This module is available in the following Missions:

Name of Mission will go here, Name of Mission Adding another mission here

Topics

Data types

10 mins

Data types

10 mins

Creating a data type

5 mins

Creating a data type with a really long title donec quam felis

5 mins

Module Quiz

3 Questions

Module Quiz

3 Questions

Module Quiz

3 Questions

Challenge

Configuring a case type

14 Steps

2 hr 10 mins

First Tag Second Tag

1 Scenario

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Before beginning the challenge, you must launch your own Pega cloud environment.

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Fig. 1: This is Bill. He is awesome.

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Page - T2 Details - Topic

Previous Topic
The type attribute is required for a semantic <button>, while the href attribute is required for a semantic <a>. Please pass one of those attributes.
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The type attribute is required for a semantic <button>, while the href attribute is required for a semantic <a>. Please pass one of those attributes.
Community logo

Note: The following content, referenced from Pega Community, is included here to help you better achieve the module learning objectives.

How to update a rule

System architects often secure rulesets to prevent unauthorized or unintended changes to rules. When you edit the rules in a secured ruleset, you either check out the rule or perform a private edit.

Rule check out and check in

Example of a larger version of an image that can be viewed in a modal.

The check-out feature is used to manage changes to rules when multiple developers work on an application. This feature allows a system architect to update a rule while preventing updates by other system architects. Rule check-oLorem ipsum dolor sit amet, consectetur adipiscing elit.

Praesent commodo interdum risus, id semper lorem varius ut. his updates the application ruleset with a new version of the rule. When updating a rule in App Studio, App Studio automatically manages the check-out/check-in process for you. Mauris accumsan nisi massa, a ultricies lacus tristique ac. Etiam ullamcorper ante nisl, non consectetur diam pulvinar sed.

Mauris hendrerit sem ex, eu finibus tellus vehicula eget. Etiam massa lacus, ornare et dapibus vehicula, facilisis eget sem. Nulla tincidunt dui nunc, quis laoreet augue pretium ac. Fusce ac felis eu velit lacinia tincidunt.ut creates a copy of a rule in a ruleset that is only visible to you, called a personal ruleset.

Checking out a rule

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Checking out a rule creates a copy of the original rule in your personal ruleset and prevents other system architects from checking the rule out until you check in your changes.

The personal ruleset occupies the top spot in the ruleset stack. The rules in your personal ruleset override rules in the rest of the application. This allows you to test your changes to the rule without affecting other system architects.

In the Dev Studio header, click the Checkouts icon to view a list of the rules you have checked out. After you update the rule and test the changes, you check in the rule. This updates the application ruleset with a new version of the rule.

Checking in a rule

Lorem ipsum caption for the thumbnail.

Checking out a rule creates a copy of the original rule in your personal ruleset and prevents other system architects from checking the rule out until you check in your changes.

The personal ruleset occupies the top spot in the ruleset stack. The rules in your personal ruleset override rules in the rest of the application. In the Dev Studio header, click the Checkouts icon to view a list of the rules you have checked out. After you update the rule and test the changes, you check in the rule. This updates the application ruleset with a new version of the rule. After you update the rule and test the changes, you check in the rule. This updates the application ruleset with a new version of the rule. When updating a rule in App Studio, App Studio automatically manages the check-out/check-in process for you. When updating a rule in App Studio, App Studio automatically manages the check-out/check-in process for you. This allows you to test your changes to the rule without affecting other system architects.

Private edit

A private edit provides a nonexclusive check out of a rule. This allows other system architects to edit a rule at the same time. Private edits are useful for quick debugging without interrupting development by other team members. This option is not available in App Studio.

It is a best practice to lock older versions of a ruleset in order to prevent changes. For rules in a locked ruleset, a lock icon is displayed on the rule form.

Data type best practices

A private edit provides a nonexclusive check out of a rule. This allows other system architects to edit a rule at the same time. Private edits are useful for quick debugging without interrupting development by other team members. This option is not available in App Studio.

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3 Capabilities Insurers Need for Outstanding Customer Engagement

3 Capabilities Insurers Need for Outstanding Customer Engagement

By Kate Fowler, Sep 25 2018

Digital technology is changing how clients engage with insurers.

Remember the old days when customers could only conduct business either in person or over the phone? Now insurers need to be able to engage via the internet, mobile devices, email, call center, customer service agents, virtual voice assistants, chatbots, and whatever devices come next. Channels are evolving constantly and customers expect insurers to keep up. They expect you to meet them on their channel of choice and not the other way around.

Why are expectations so high? Insurance consumers, both retail and commercial, are already experiencing real-time service across multiple channels from their banks, retailers, suppliers, third-party information services, etc. They are looking at the insurance industry and asking, "Why can’t my insurer do this?" They are expecting an informed and personalized experience every time they engage with you.

The reality is, customer service is not about how many channels you have – it’s about how you service your customers across those channels.

Most insurers have implemented the ability to connect with clients and agents over many of the above-mentioned channels, but a customer’s experience often varies from channel to channel. If a customer switches channels, they likely have to start from scratch and must repeat their problem and information again. This can be frustrating for both the consumer and the insurance provider.

However, this problem can’t be fixed with the old method of just "throwing more people at it." Instead, to provide real-time, contextual service that meets and exceeds customers' expectations, insurers should leverage strategic investments in digital technology that connect their channels and data, plus core functionality that's leveraged across all channels.

There are three changes insurers need to make right now to create a proactive, digital, client-focused platform for customer engagement.

1. Empower 1-to-1 engagement with real-time AI: Artificial Intelligence can help provide the personalized engagement that insurance consumers value. By analyzing and applying machine learning to each customer’s historical, cross-channel data you will be able to anticipate client needs, provide proactive service, and grow the value of your relationship with each client. Two of the most effective applications of AI in the insurance industry are powering intelligent virtual assistants, like chatbots, or providing guided next best actions to call center agents. AI helps insurers provide consistency with established internal policies and guidelines, and personalized service.

2. Connect the front and back office with end-to-end robotic automation and case management: Bridge the gap between your back-end legacy systems and your digital front end by connecting data and workers using robotic process automation (RPA) and case management. RPA automates data integrations and eliminates the tedious search / copy / paste of a customer’s history across process silos that typically slow down productivity. Case management orchestrates this data with your processes, people, robots, and applications to adaptively manage customer journeys to completion.

3. Unite experiences across channels: Engage with customers and maintain the context of a conversation across a variety of channels and devices by making omni-channel access a priority. This means integrating multi-channel systems with case management and re-using functionality across channels to create a single, connected conversation with customers.

Change doesn’t have to take multiple years or costs millions of dollars.

These three changes can significantly increase the opportunity for consumer retention by providing a frictionless, digital consumer experience. To start, plan for and focus on customer journeys and outcomes. Then combine out-of-the-box product capabilities with an agile methodology.

Insurers are already realizing tremendous business value and return on investment from engaging with customers on their preferred channel, connecting conversations across digital ecosystems with case management, robotics, and end-to-end automation, and using AI as a guide for personalized, client-centric, outcome-driven experiences.

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In her role as Director and Insurance Industry Principal, Kate Fowler, helps Pega’s clients optimize their operations, solve business challenges, and leverage digital technology to drive business strategy.

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The Value of Customer Retention

The Value of Customer Retention

Deeper relationships. Lasting benefits.

Pega protects your revenue by proactively predicting churn, then delivering hyper-personalized next best actions that retain customers, buiild long-term loyalty, and reduce discounts.

Total Retention Benefit: $207,500,000

Your churn rate today 10%

Your churn rate with Pega Customer Decision Hub 9%

Number of additional customers retained 100,000

Cost avoidance of replacing churned customers 20,000,000

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Upsell and Cross-Sell Benefits

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Total Uppsell/Cross-sell Benefit: $220,833,333

Your current value of a customer $1,875

Your value of a customer with Pega Customer Decision Hub $1,897

Percent increase in customer value from improved upsell/cross-sell presentation and conversion rates 1%

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Anthem debuts its next-generation service desktop, driving frictionless customer experiences.

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ROBOTIC AUTOMATION

Automation to Get Work Done

Robotic Process Automation (RPA) is not going to transform your business by itself. Up to half of initial RPA projects fail. Combine robotics with powerful end-to-end automation and you can jump on the RPA bandwagon without becoming a statistic.

Automation is a Journey

At Pega, we’re obsessed with being unified. Our mobility, real-time AI, robotic automation, BPM, and case management are best in breed – go ask the analysts. But we didn’t cobble this together from pieces of dead companies – we built it from the ground up on a unified, enterprise-ready architecture.

When you don’t have to waste time feeding the Frankenstack, you can focus on stuff that matters: designing awesome customer experiences. Automating your most complicated processes. Innovating in ways that disrupt the market.'

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Transformational Results

321% ROI in less than 12 months. 75% cost savings. 75% productivity improvements. These are transformational outcomes. Getting there takes more than just a few robots. You need one unified automation engine.

Use business process management to orchestrate people and systems. Deploy RPA to take repetitive work out of your operation. Use case management to manage it all from end to end.

You define service level agreements, route work, and apply rules and advanced intelligence. You can jumpstart with RPA, sure – but you’ll be able to fly past the 20% improvement companies see from robotics alone.

Why? Because Pega’s capabilities are unified on one platform. No duct tape. No wiring a bunch of things together. You think about outcomes from end to end. Your technology should be able to get that end to end work done.

Give Your Employees a Robot

Imagine if you could give back five minutes of every employee’s day. You can if you free them from wrangling across systems and process siloes for information. How? Software robots that automate the desktop tasks that frustrate your people and slow them down. We call these “productivity bots.”

Productivity bots collaborate with your employees to bridge systems and process siloes. They do work like tabbing, searching, and copying and pasting – so your people can focus on your customers.

Leveraging productivity bots that simplify the employee experience injects instant ROI into your business. In just two to three weeks you'll turn all your service agents, back-office workers, or front-line sellers into productivity ninjas. They’ll be happier. You’ll be happier. And your customers will be happier.

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Find Improvement Opportunities

It’s 3 p.m. Do you know how your employees are doing? What are they struggling with? What best practices have they discovered? How do you help them be more effective?

You might have KPIs, but do you know what contributes to those KPIs? What systems are effective? What workarounds your employees are taking? New apps get deployed, processes change, regulatory environments shift – it’s the never-ending cycle of change. You need continuous insights to measure the impact of these changes.

Pega Workforce Intelligence captures insights at the desktop. It gets you the details of how work gets done. It uses real-time AI to tell you what systems and processes are getting in the way of employee productivity.

Because once you know the details, you can act. And that makes all the difference.

The Last Mile of Integration

Mainframes without APIs? CRM and other mission critical apps? You can’t automate if you can’t connect to the systems that matter. Pega gives you the tools you need to bridge the last mile of integration. It’s everything you need to wrap and renew your enterprise applications.

Productivity bots collaborate with your employees to bridge systems and process siloes. They do work like tabbing, searching, and copying and pasting – so your people can focus on your customers.

Leveraging productivity bots that simplify the employee experience injects instant ROI into your business. In just two to three weeks you'll turn all your service agents, back-office workers, or front-line sellers into productivity ninjas. They’ll be happier. You’ll be happier. And your customers will be happier.

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Ensure Governance and Oversight

As organizations continue to collect software robots, the speed of application updates accelerates, and the application of artificial intelligence broadens. Sooner or later, you’ll get caught up in a management nightmare if you have not considered how to provide consistent oversight and governance over bots, cognitive or not.

Pega’s enterprise process transformation platform helps orchestrate complex processes, and the Pega Customer Decision Hub supports deterministic rules in addition to advanced adaptive analytics. Rest assured regulatory compliance is maintained across the enterprise.

Capabilities such as auto self-documentation ensure an audit trail is maintained of all activities so compliance risk is minimized and required reporting is streamlined and automated.

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Pega’s AI powered CRM Suite is transforming the way enterprises drive greater engagement across the entire customer journey.

At Pega, we’re obsessed with being unified. Our mobility, real-time AI, robotic automation, BPM, and case management are best in breed – go ask the analysts. But we didn’t cobble this together from pieces of dead companies – we built it from the ground up on a unified, enterprise-ready architecture.

When you don’t have to waste time feeding the Frankenstack, you can focus on stuff that matters: designing awesome customer experiences. Automating your most complicated processes. Innovating in ways that disrupt the market.'

The growing importance and demands of a unified adtech and martech world
Four foundational use cases for unifying your DMP
The role of decisioning technology
The unified DMP solution offered by Merkle | Comet and Pega® Customer Decision Hub, Pega’s decisioning technology—providing a bi-directional integration of your third-party DMP and marketing technology

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Mobile World Congress

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Mobile World Congress

The Pega Communications and Media team is hosting a meeting room at Mobile World Congress - the world's largest gathering for the mobile industry. Visit us in Hall 2, stand C31MR at the Fira Gran Via conference facility in Barcelona, Spain. View the event page to request a meeting in advance.

Conference | Rebruary 26 - March 1 2018 | Barcelona, Spain

Mobile World Congress

The Pega Communications and Media team is hosting a meeting room at Mobile World Congress - the world's largest gathering for the mobile industry. Visit us in Hall 2, stand C31MR at the Fira Gran Via conference facility in Barcelona, Spain. View the event page to request a meeting in advance.

Conference | Rebruary 26 - March 1 2018 | Barcelona, Spain

Mobile World Congress

The Pega Communications and Media team is hosting a meeting room at Mobile World Congress - the world's largest gathering for the mobile industry. Visit us in Hall 2, stand C31MR at the Fira Gran Via conference facility in Barcelona, Spain. View the event page to request a meeting in advance.

We’re creating an environment where we know our customers individually, and we want to use what we know to really understand what’s important to them – so we can be there in the moments that matter.

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Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

Jan 18, 2018

Pega's Don Schuerman previews customer experience questions and trends for the New Year.

Jan 18, 2018

Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

Jan 18, 2018

Pega's Don Schuerman previews customer experience questions and trends for the New Year.

Jan 18, 2018

Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

Jan 18, 2018

Pega's Don Schuerman previews customer experience questions and trends for the New Year.

Jan 18, 2018

Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

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A New CRM Bill of Rights for the Future Empowered Enterprise

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

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Pega's Don Schuerman previews customer experience questions and trends for the New Year.

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Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

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Pega's Don Schuerman previews customer experience questions and trends for the New Year.

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Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

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Pega's Don Schuerman previews customer experience questions and trends for the New Year.

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

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Pega's Don Schuerman previews customer experience questions and trends for the New Year.

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Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

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Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

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Jan 18 2018

A New CRM Bill of Rights for the Future Empowered Enterprise

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

Jan 18, 2018

Pega's Don Schuerman previews customer experience questions and trends for the New Year.

Jan 18, 2018

Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

Jan 18, 2018

Pega's Don Schuerman previews customer experience questions and trends for the New Year.

Jan 18, 2018

Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

Date

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

Jan 18, 2018

Pega's Don Schuerman previews customer experience questions and trends for the New Year.

Jan 18, 2018

Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

Jan 18, 2018

Pega's Don Schuerman previews customer experience questions and trends for the New Year.

Jan 18, 2018

Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

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Jan 18, 2018

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

Jan 18, 2018

Pega's Don Schuerman previews customer experience questions and trends for the New Year.

Jan 18, 2018

Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

Date

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Launches to Empower Anyone to Create Better Software

New community fosters collaborative approach to developing Pega apps for both experienced and new developers

LAS VEGAS – June 5, 2018Pegasystems Inc. (NASDAQ: PEGA), the software company empowering customer engagement at the world’s leading enterprises, today announced Pega Community, an open online community empowering Pega users of all experience levels to build better software without coding. This new community allows anyone – from novice to expert – to access the latest resources and tutorials to unlock the power of Pega Infinity™, Pega’s next generation digital transformation suite.

Pega Community homepage

As organizations race to digitally transform their businesses, people with the skills to rapidly create the required solutions are in high demand. Pega Community aims to change how software gets built and redefine who gets to build it by providing an engaging educational resource for Pega’s no-code development environment. From business users to veteran developers, the site offers valuable resources to quickly drive successful digital transformation projects from start to finish. Members can stay current with Pega technology, enhance existing skills, and take their careers to the next level. Pega Community allows developers to network with each other to share ideas and discuss projects, while providing Pega clients with a prime resource to find people with the necessary skills needed for their next project.

Find out what's new

Pega Community is open today and offers the following:

Pega Launchpad: New Pega users can engage with several core ‘missions’ to help familiarize them with Pega and accelerate their learning – at their own pace. These missions include a look at key Pega capabilities such as artificial intelligence (AI) and robotics; designing effective applications to meet users’ goals; tips on leveraging Pega Community; and more. Users will soon be able to earn badges they can attach to their profiles as they complete courses, learn new skills, and quickly gain confidence to develop solutions on their own.
Pega Community Profiles and ”Find a Pega Pro”: Newly expanded profile pages enable Pega Community members to build their personal Pega brand and connect with other developers and potential employers. Profiles include project history, areas of expertise, and availability status for new projects. Additionally, users can showcase their achievements with their official verified Pega certifications, as well as badges earned from completing courses, attending events and seminars, demonstrating product knowledge, and more. Through the new “Find a Pega Pro” tool, Pega’s industry-leading clients – representing some of the most successful companies in the world – can search within their own organizations to find available Pega developers who match the skills and qualifications they’re seeking. This tool will help Pega Community members looking for their next project to market their skills and find exciting new career opportunities.
Project Hub: Project Hub gives users a comprehensive, centralized source of information, guidance, and tools needed to run successful Pega projects. These continuously updated resources – from basic to advanced articles, to templates and role-specific resources – bolster success by helping users accelerate projects, ensure app quality and relevance, and drive agility. The information is structured around the project lifecycle and key capabilities for fast and easy reference. For the first time, users have access to all the delivery insights cultivated from more than 35 years of Pega consulting projects.

Pega Community will be debuted during today’s keynote presentation at PegaWorld — Pega’s annual conference being held through June 6 in Las Vegas. To join Pega Community, please visit https://community.google.com/.

Quotes & Commentary

“AI and automation technologies have generated tremendous hype, but the potential within the enterprise remains largely untapped,“ said Don Schuerman, chief technology officer and vice president, product marketing, Pegasystems. “Organizations must augment their human intelligence with AI across the entire organization in order to move beyond basic efficiency improvements. By deploying AI and automation with an end-to-end view in mind, businesses can move closer to fulfilling their customer centric vision.”

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All trademarks are the property of their respective owners.

The information contained in this press release is not a commitment, promise, or legal obligation to deliver any material, code or functionality. The development, release and timing of any features or functionality described remains at the sole discretion of Pegasystems, Pegasystems specifically disclaims any liability with respect to this information.

Media Contacts

Lisa Pintchman Rogers
VP, Corporate Communications
Lisa.Pintchman@mail.com
+1 617-866-6022

North America

Sean Audet
Director, Corporate Communications
Sean.Audet@mail.com
+1 617-528-5230

Ilena Ryan
Sr. Manager, Public Relations
Ilena.Ryan@mail.com
+1 617-866-6722

Europe

Joanna Richardson
Director, Corporate Communications
Joanna.Richardson@mail.com
+44 (0) 118 9651 660

Jon Brigden
PR & Communications Manager
Jon.Brigden@mail.com
+44 (0) 118 9398 584

Pegasystems Inc.

One Rogers St.
Cambridge, MA 02142
U.S.A.
Phone +1 617-374-9600
Fax +1 617-374-9620

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In The News

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Jan 18 2018

Pegasystems to Present at the Needham Growth Conference

CAMBRIDGE, Mass. – January 11, 2018 – Pegasystems Inc. (NASDAQ: PEGA), the software company empowering customer engagement at the world’s leading enterprises, today announced that its chief financial officer, chief...

Read more

Jan 18 2018

Pega Receives Highest Scores in Two Use Cases in Gartner’s Critical Capabilities for the CRM Customer Engagement Center", paragraph: "CAMBRIDGE, Mass. – December 26, 2017 – Pegasystems Inc. (NASDAQ: PEGA), the software company empowering customer engagement at the world’s leading enterprises, today announced it received the highest scores in the business-...

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Jan 04 2018

Pegasystems Announces Quarterly Cash Dividend

CAMBRIDGE, Mass. – December 15, 2017 – Pegasystems Inc. (NASDAQ: PEGA), the software company empowering customer engagement at the world’s leading enterprises, today announced a quarterly cash dividend of $0.03 per share,...

Read more

Featured Media Coverage

Jan 22 2018

A New CRM Bill of Rights for the Future Empowered Enterprise

Jeff Nicholson of Pega provides insight into what companies should expect from CRM vendors.

MARTECH ADVISOR

Jan 11 2018

6 Customer Experience Trends to Watch in 2018

Pega's Don Schuerman previews customer experience questions and trends for the New Year.

CMS WIRE

Dec 26 2017

3 Reasons Your AI-Driven Customer Experiences are Falling Short

Pega's Jeff Nicholson examines the state of AI in today's customer experiences.

CIO AUSTRALIA

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We’re creating an environment where we know our customers individually, and we want to use what we know to really understand what’s important to them – so we can be there in the moments that matter.

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We’re creating an environment where we know our customers individually, and we want to use what we know to really understand what’s important to them – so we can be there in the moments that matter.

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The foundational use cases that are unifying the worlds of adtech and martech.

Omni-channel customer journeys are increasingly recognized as the best practice standard by which organizations need to define, implement, and measure their marketing strategy and assign marketing spend. Maintaining advertising technology (adtech) and marketing technology (martech) silos creates technology, organizational, and capability gaps—preventing us from effectively driving toward coherent, profitable, and delightful customer experiences across both owned and paid media, throughout the entire customer life cycle. And yet, with the growing maturity of data management platform (DMP) implementations—combined with greater adoption and utilization of decision management platforms—these two unique worlds of adtech and martech can be bridged, with pre-built technology solutions that deliver new, previously unachievable use cases. By combining powerful DMP technology with advanced AI, marketing organizations can optimize ad spend, reduce attrition, improve acquisition rates, and increase revenues.

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